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HAIRLOOKS - WHAT WE DO
March 3rd, 2021 I wrote this post to give people a better idea of who is behind the HairLooks company, what we do, and why now is the time for everyone to think about what the future looks like for the hair industry. Read on to learn more. |
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HAIR PROS & TIKTOK
February 14th, 2021 Like many people forced to shelter indoors during COVID, I became interested in TikTok. That inspired the following post, where I break down for hairstylists and barbers curious about the platform some of the key things to understand about using it to elevate your brand, plus gather inspiration. |
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SURVEYING CUSTOMERS
February 2nd, 2021 All businesses need to track customer feedback, and individual stylists are no exception to this rule. One effective way of measuring customer satisfaction (MCS) is by using surveys. With each survey you run there should be clear objectives about what you want to know from your clients. Read on to learn more. |
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HAIR LICENSE RECIPROCITY
October 13th, 2020 Has the time come for you to move your practice to a new state? Reciprocity is the exchange of licensure or privileges to practice a certain trade within different countries, states and institutions. In the United States, reciprocity could involve several factors depending on the state you're moving to and the state you're coming from. This guide will help you think through transferring a cosmetology or barbering license via reciprocity. |
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THE HISTORY OF BARBERING
October 8th, 2020 Barbering is one of the oldest professions in history, and there is more to its story than cutting hair alone. I became interested in this topic after reading an article published by the History Channel titled "Why are barber poles red, white and blue?". The article shares that "barber pole’s colors are a legacy of a long-gone era when people went to barbers not just for a haircut or shave but also for bloodletting and other medical procedures". On the pole, the red represented blood, the white bandages, and the blue veins. Read on to learn more. |
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GENDER NEUTRAL PRICING
October 2nd, 2020 In the US, few states offer protection against gender-based price discrimination. Where protection exists, it is rarely enforced. Salons have traditionally quoted higher prices for female haircuts and lower prices for male ones. Such a pricing can be problematic for people who identify as non-binary or gender fluid, as they have to choose between pricing targeting a binary customer base. It also calls into question the ethical way to price haircuts for the hair industry. |
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HAIR ICON DOUGLAS MCCOY
August 19th, 2020 As you likely know, California salons have been shut down for most of 2020 due to COVID, meaning I haven’t been able to practice my craft. It’s been bumming me out a lot lately, so my husband surprised me with a road trip to a remote Airbnb in a scenic part of Washington. The surprise included a haircut by the one and only Douglas McCoy at his salon for some badly needed hair TLC (salons in Washington have been open since June 1st)! I used the opportunity to write a post on how a legend operates his salon. |
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MARKETING YOUR REOPEN
April 22nd, 2020 Certainty and control have left the chat, and uncertainty and lack of structure have entered. There are so many "what ifs" swirling through our minds today. Despite this, we still need to be ready to act. Focus on the future instead of the present. Take it week by week, and try not to stress over the things you can't control. Use this list to get ready to spring into action as soon as Shelter-in-Place is over. |
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COVID-19 DOWNTIME II
March 22nd, 2020 My COVID-19 blog post was extremely popular, so adding more information in a follow up post here. In it, I've continued to compile a list of relevant resources and ideas for stylists/barbers on how to prepare for, and make good use of, the downtime. It's not intended to tell you what to do, but rather give information that will help you make better decisions depending on your situation. |
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BUILD YOUR CLIENT LIST
March 22nd, 2020 Having a client list simplifies staying connected with new and old clients, which empowers you and your ability to curate your chair. A well prepared list allows you to develop a stronger relationship with your guests, and to uncover the wants or needs of your client base. Knowledge around this allows you to personalize your communication, and serve them better in the long run. Read on to learn more. |
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COVID-19 DOWNTIME I
March 17th, 2020 Now is a tumultuous time with COVID-19 sweeping the nation. I've compiled a list of relevant resources and ideas for stylists/barbers on how to prepare for, and make good use of, the downtime. It's not intended to tell you what to do, but rather give information that will help you make better decisions depending on your situation. |
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MARKETING FOR HAIR PROS
March 2nd, 2020 When communicating with customers, I've found visual representation reaches people faster, and gives me a chance to showcase my personal brand. This post gives stylists and barbers access to tools to help build your own haircutting guide to share with clients. Read on to learn more. |
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AB-5 FOR HAIR SALONS
February 5th, 2020 Groundbreaking new California legislation, which took effect in January of 2020, is impeding many companies from claiming workers as independent contractors. A-B5 codifies, clarifies and grants exemptions to a 2018 California Supreme Court decision called Dynamex. Read on to learn how this will impact California workers in the hair industry. |
